AdWordAccelerator Members Only Area Getting Into Your Customers' Heads By Using Google AdWords Broad Matches One of my favorite AdWords tricks is to use the broad match type for getting into your customers' heads. Since this match type can be triggered for queries you never even thought of, there can be some new keyword and marketing ideas sitting right in your website stats that are worth pursuing. Your website stats might contain a wealth of information that gives direct access into your visitors' brains. This paper describes
two real examples from my own campaigns where I learned more about what my visitors
were searching for thanks to broad matches. To read about this technique, click
here. (Right click this link to download and save this file to your PC). Video: How to Mine New Keyword Ideas from Broad Match Queries that are in Your Website Stats In this brief video, I illustrate a step-by-step process for mining the most popular keyword phrases shown within your website stats. Since broad match types can yield a lot of different keyword phrases (i.e., search queries) contained within your website stats, it's not always that easy to group these results into sets of recurring keyword themes. This video will show you an easy way to solve this dilemma. To watch this video, click here. March 2006 - AdWords Keyword Strategies, Grow & Trust Secrets and More Advanced Keyword Strategies Interview with Perry Marshall and Bryan Todd During February, Perry Marshall asked me to join one of his Master Mind AdWords coaching sessions and share some thoughts on keyword research with his customers. During this one-hour phone call we discussed some advanced techniques for keyword research along with some interesting observations I had made over the past few months regarding AdWords and AdSense. I also gave a little overview of the history of AdWordAccelerator, for those of you who might be interested. In the last ten minutes of the interview, besides having some funny technical issues, we discussed the difference between "growing" vs. "switching on" an AdWords campaign. This concept is critical for your success, so be sure to listen in! To listen to this
advanced keyword strategies call, click
here. (Right click this link to download and save this file to your PC). Video on Some Tips and Recommendations for Using AdWordAccelerator More Effectively In this brief video, I touch upon a few key points regarding AdWordAccelerator. One simple trick in step one will give your more keyword ideas. There's also some advice on using the estimates provided and how to weigh them against the ad counts. To watch this
video, click here. Two Missing Pieces of the AdWords Puzzle and How They Will Make or Break Your Campaigns I created this short paper that describes two key concepts (often missing from many advertisers strategies) for succeeding at Google AdWords. I learned both from Bryan Todd, and this month saw them in action as a friend of mine built an AdGroup with basically the same keywords as mine. His bids were higher and his copy very similar, but our results were quite different. Find out why. To read this report, click here. (Right click this link to download and save this file to your PC). February 2006 - The "AdWord's Activation Energy" Secret AdWords "Activation Energy" Conversation with Bryan Todd Near the end of January I had the opportunity to talk with Bryan Todd, Perry Marshall's assistant who builds most of Perry's AdWords campaigns, about some very specific and advanced AdWords techniques. During this phone conversation we discussed how to build "trust" with Google in order to get your ads shown more frequently and in better positions. Bryan referred to this as reaching the "activation energy" in AdWords. This is a key term, which you'll learn more about while listening to this call. I also picked Bryan's brain on some frequent questions raised by quite a few AdWordAccelerator customers. To listen to this
half-hour call, click here. (Right click
this link to download and save this file to your PC). "Activation Energy" Video for a Life Insurance Case Study Right after my call with Bryan I got down to work creating a video that shows in detail how I managed to break into the life insurance market at only $0.10 per click for the phrase "life insurance". This is a very competitive market place, but once you understand Google's "activation energy" and how to leverage it, you'll increase your chances of succeeding with this technique in a variety of markets. I know this because I use this technique in other cut-throat areas. To watch this video, click here. Note: Pay
close attention to the Avg. CPC column as I go through the dates, and watch
how it drastically drops while impressions and clicks (per day) increase! 7 Steps for Hitting the "AdWords Activation Energy" More Quickly Finally, I created this short paper that presents seven steps you can follow to hit the AdWords "activation energy" for your campaigns. If you ever wondered why some of your ad positions are so crummy when compared to the estimates obtained from AdWordAccelerator, especially for keywords with low ad counts, you need to read this paper! This is not an exact science, but these systematic steps will no doubt increase your chances of success. To read this report, click here. (Right click this link to download and save this file to your PC).
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